Tang
Drink Mix

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For my Bachelor's Degree graduation project, I rebranded Tang with a space theme, inspired by its association with NASA. I used fluorescent colors to combine the space theme with the popular fruit flavors. I designed the packaging, the posters, and created a motion graphics video to showcase the new brand image.

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Tang is an American drink mix brand that gained popularity after its association with the American space exploration program. Water on the spacecraft used by NASA for its missions in the early 1950s was created by a chemical reaction that had a poor taste.

The astronauts realized that if they used some flavoring, it would make the water taste better. They began buying Tang to make the water aboard the spaceships more drinkable.